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ECARE SOLUTIONS--------Web Designing at its best
 

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  • Why you need a Web site?
  • How can we help you with design & programming?
  • Searching for a professional, yet affordable web site designer?
  • Web Site Maintenance

  • WHY YOU NEED A WEB SITE?

    The Web presents a variety of ways to increase revenue:
    Enhance brand awareness. Because of its multimedia capability, the Web can help you increase brand awareness through richer, more engaging brand identity.
    Enhance product awareness. Increase the awareness of your product to a specific target audience. Boost lead generation. Take advantage of the interactive nature of the Web to capture leads.
    Speed lead response. Because you get leads immediately, you can respond faster, while the customer is still "hot."
    Reach new customers. Because of its worldwide reach, the Web helps you reach customers who may not be available through other media.
    Add a new sales channel. Add online sales that are incremental to those of your traditional off-line channels such as retail and direct mail.
    Increase sales through existing channels. In addition to providing a new sales channel, the Web can also boost sales through your existing channels by increasing product and brand awareness.
    Improved customer service and support. The Web presents opportunities to increase revenue indirectly through enhanced customer service and support.
    Opportunities to Decrease Costs:
    You can use both Internet and intranet Web sites to reduce costs and improve productivity in external and internal business processes:
    Reduce support costs. It is often cheaper, easier, and more effective to support customers over the Internet than through more traditional methods such as telephone support. In addition, corporations can support employees and business partners over their corporate intranets, keeping them informed and soliciting their feedback.
    Reduce sales costs. Sales over the Internet typically require less overhead and less sales support than traditional sales channels. A Web site can reduce dependence on more expensive sales channels, including retail.
    Reduce inventory costs. A Web site can help you reduce inventory costs by shortening sales cycles. In addition, the Web can help you reduce inventory costs by shortening supply cycles from your vendors.
    Reduce materials costs. Save paper production, printing, and distribution costs by disseminating information electronically over the Internet or intranet. For example, you can publish annual reports, distribute marketing materials, and present customer support tips on your Internet Web site. An intranet Web site can lower the cost of delivering internal manuals and forms.
    Establishing a Web site for yourself can be one of the most important business moves you make. Because of the enormous potential and significant investment involved, it is essential that you make this move carefully, and it is essential to grasp what all is involved.
    Web sites, with their nearly universal reach and highly interactive nature, present opportunities that are not available through other means. Through Web sites, organizations can increase revenues, decrease costs and build tighter relationships with their customers, employees, and business partners. There are more than 1 billion sites on the Internet.
    But Web sites can require substantial investments to create and maintain. In the international arena, web site spending by companies ranges from $15,000 for small companies to more than $1 million for large companies. Whether you are considering a Web site for the Internet or your Intranet, it's important that you plan and implement it carefully. Only in this way will you realize the full potential of your site and gain a handsome return on your investment.
    Planning and building a Web site requires expertise in a wide variety of new areas, including Web technologies, the unique aspects of the Web as a medium and the cyber world resources available, such as Web search engines and Web advertising, to help you generate traffic to your site. To get on the Web quickly, without sacrificing the effectiveness or quality of your Web site, you may want to seek assistance from outside organizations that specialize in Web planning, deployment, and refinement. And here is where entities like ecare Solutions pitches in.
    Web technology makes possible exciting new business models for marketing, communications, commerce, publishing, advertising, client/server applications, telephony, business-process optimization, entertainment, and eventually broadcasting. With a Web site, an organization can reach a worldwide audience of literally millions of people, quickly and effectively. Because the Web is interactive, it can custom-tailor the information it delivers to each person for maximum impact. That's why organizations and individuals are implementing Web sites at an astonishing rate.
    A BUSINESS-ORIENTED APPROACH TO EFFECTIVE WEB SITES
    Because of the attractive potential of Web technology - such as its worldwide reach and ability to interact with users, and the apparent ease of building sites, many organizations are rushing headlong to establish Internet and intranet Web sites. But many are taking a haphazard approach, resulting in wasted money and, more significantly, lost opportunity. Forrester Research found that one of the most common mistakes companies make when implementing Web sites is not having a clear vision or purpose for the sites.
    The following sections present a business-oriented approach to planning, deploying, and refining your Web site. By addressing the factors identified in this process, you can take full advantage of the power of Web sites to maintain a competitive edge. There are six fundamental steps in the process:
  • Understand the medium
  • - Reach new audiences
    - Sell products and services
    - Generate brand awareness
    - Increase customer satisfaction
    - Disseminate information
    - Receive feedback
    - Automate business processes
  • Plan your Web site
  • - Plan your site within the context of your overall business strategy
    - Define your goals
    - Identify opportunities to increase revenue
    - Identify opportunities to decrease costs
    - Define your target audience
    - Establish and monitor objectives
  • Deploy your Web site
  • - Design according to your end requirement, and according to your target market
    - Use tools that contribute to your business objective
    - Design your site from a usability perspective and not merely from an aesthetic perspective
    - Build in the means to monitor and continually evaluate your Web site
    - Solicit visitor information
  • Market your Web site
  • - Leverage Existing Marketing resources: put your URL on
    - Press releases
    - Company Newsletters
    - Flyers and Posters
    - Stationary
    - Advertisements
    - On-hold Messages
    - Business Cards
    - Brochures
    - Product Packages
    - Promotional Packages, etc.
    - List with Online Information and Directory Resources
    - Search Engines
    - Directories
    - Announcement Sites
    - Award Sites and "Cool Site Guides"
    - Banner Advertising
    - Putting Advertisements in Electronic Publications
    - Organizing online events such as chats, surveys and contests
    - Visiting public domain message boards
    - Using Automatic tools (not preferred!)
    - Analyze the results
    - Number of site visits and specific page visits per day
    - The size of the audience you are reaching
    - Pages that are most popular
    - Pages that are least popular
    - Visitor paths through the site
    - How users typically travel through your site
    - Online questionnaires and feedback
    - Visits derived from ad banners
    - Which banners and ads producing good or poor click-throughs
    - Which click-throughs are metamorphosing into revenue generating business
  • Refine and maintain your Web site
  • - Leverage interaction to improve your site
    - Establish an iterative process to keep your Web site optimized
    - Experiment and monitor the results
    - Make changes and watch their effect
    - Review site marketing strategies
    - Reconcile your Web site strategy in the context of your overall business strategy
    - Stay in tune with technology
    CONCLUSION
    A Web site can revolutionize the way you do business. It can help you increase revenues, decrease costs, and build tighter relationships with customers, employees, and business partners. As you gain experience with your Web site, you can continue to integrate it with your business, taking advantage of its unparalleled reach and high level of interaction to increase your competitive edge.
    Establishing and maintaining a Web site can represent a significant investment. To realize maximum return on that investment, you'll need to plan your site carefully, design it to take full advantage of the Web's unique capabilities, market it effectively and refine it continually. This requires expertise in a variety of areas, many of which are new to your organization.
    Fortunately, ecare Solutions can provide you all the above-mentioned services at a very reasonable cost. we have an eager team of developers and designers who have worked on a broadspectrumm of platforms & can deliever the most innovative & creative solutions for your business.

    How can we help you with design & programming ?

    Build a new Web site
    Our Web Development Process was designed to create a clear and consistent path to meet all defined project objectives and client approval. By keeping up with the latest industry trends and regularly updating our service offerings, we consistently meet all of our clients' requirements for design, functionality, and technology.
    We specialize in design and programming services for today's leading technologies and programming languages. We offer complete programming services in HTML, Flash, JavaScript, CGI/Perl, ASP, ColdFusion as well as database design & development.
    Find a "turn-key" Web site solution We offer a choice of several "Turn-Key" Web site solutions for your business. Our Web site packages include all the essentials needed to put your business on the Web including:
    - Consulting
    - Domain Name Registration
    - Search Engine Submission
    - Web Hosting
    - Web Design
    - and more...
    Modify my existing Web site
    Many of our clients have come to us as a result of a bad experience with their last Web developer or as a result of a lack of available time and resources to perform major updates to their existing Web site. Maintaining visitor interest is very important to the success of your Web site. Web sites require scheduled major updates to facilitate consistent interest by visitors to the site.
    If your site needs redesign work, we can help you analyze your goals and work with you to achieve them. Sometimes redesign involves an overhaul of the design and layout of a site. Other times, it may involve analysis and modification of the site structure/architecture (the location and relationship of pages). No matter what your situation is, we can help. We offer Web site redesign and modification services at very competitive rates.
    Add interactivity features
    Some Clients just want to extend the functionality and interactivity of their Web site to keep up with the latest trends and technologies on the Web. Interactive features like announcement pages, banner ad systems, chat rooms, live sales or support chat, classified ad systems, dynamic web pages, databases, link exchanges, mailing lists, membership sections, message boards, search engines, shopping carts, thumbnail galleries, and location lookup systems are just a few ways to address interactivity and functionality on your site. We can provide consulting and advice on what interactive features would best suit your business situation as well as how to best implement new features.
    Maintain my Web site
    Web sites, unlike print media (magazines, newspapers, etc...) that are typically outdated very quickly, are expected to be updated consistently to reflect the most recent, up to date information. In addition to major updates at less frequent intervals, minor updates and maintenance are an integral part of Web site existence. Maintenance is generally defined as changes to text and non-navigational graphics on existing pages. We offer various levels of maintenance plans to meet the service requirements and budgets of most businesses.
    The ecare Web Design team strives to reach above and beyond every client's expectations. As a result of this, we have earned an ever growing list of satisfied clients. Your image on the Web is a direct representation of the quality of our work. With that in mind, we work very hard to give every client an impressive presence on the Web. We understand just how difficult and time consuming running your business can be, and we put every effort into making each client's transition to the Web a clear, concise and simple one.

    Searching for a professional, yet affordable web site designer for your business?

    ecare Solutions is a full service business that offers web designing, site promotion, and e-commerce as well as hosting your site. We can assist you with the purchase or transfer of your domain name. Because of this, we think you'll find our services to be a successful compliment to your overall marketing strategy!
    We specialize in small to medium size businesses and non-profit organizations that want to reach beyond their limits. The information presented must be meaningful, easily retrievable, user friendly, and pleasing to your customers' eyes! Nothing is more important than a first impression and since a web site is your corporate identity on the web, it is important that the impression you are portraying holds the visitor's attention and brings them back for more.

    Web Site Maintenance

    Web Site Maintenance is a Job that Never Ends. You constantly need to keep your web site updated so that your visitors get a feeling you are always evolving and dynamic. New content is also an incentive to come to your site again and again. A decent web site needs constant monitoring, it needs to be updated to keep the information current, and it needs to be submitted to search engines routinely. It's not advisable that you get a web site developed and then assume that the job is over.
    Web site maintenance is a vital aspect of your general online enterprise. Most of the successful web sites are dynamic in nature - the content keeps on changing. New pages are added, and old pages are archived. The design is constantly changed. our own web site changes in looks every 4-5 months, and we keep on adding content to it on a weekly basis.
    Generally people who develop a web site, maintain it too, and this is advisable, since they know what is where in the web site.
    How do we carry out a particular maintenance exercise?
    - EXPERIENCE
    - INTERACTION
    - TRUST
  • EXPERIENCE
  • we take up the initial maintenance for one month so you can see how we work and what are our skills that your job requires. If you have a good experience, we can move ahead, else, we either choose to part, or try to work things out.
  • INTERACTION
  • The more we interact, the more we'll know about each other, and about the way we like to deal.
  • TRUST
  • Last, but not the least, by the time we get over the interaction part, we are sure the result will be TRUST, and once trust is established, we can decide to work together.
    For you, it is a safe deal, as, you only pay every month, after we send you bill for all the work we have done for you.